MIME, a leading personalization engine for cosmetics and skincare, has integrated with our Digital Offers API. Within their iPhone App, Flawless™ by MIME, users can take a photo of any color that inspires them and the app will match the shade. Users can also take selfies and find their perfect foundation match. Once a product is found, users can purchase directly on Walgreens.com or pickup in-store within the same day* – all while earning Balance Rewards points.
“It has been a pleasure working with the Walgreens engineering team,” says MIME founder Chris Merkle. “The Walgreens team clearly understands their customer journey and they have created their API platform to support that path. For a complex integration like this with an enterprise brand, integrations can take months. Together we integrated and went live in just a few weeks. We look forward to growing our partnership with Walgreens and their amazing team.”
Currently the Walgreens integration is available inside of the Flawless™ by MIME iPhone app only; the Android version is in development and will go live soon. What’s next for future development? The MIME team hopes to reward their users by offering cash back on purchases made through their apps.
*Product availability varies by store location.