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Walgreens Announces New Culture Greetings API Integration for In-Store Greeting Card Pick-up

Tue, 10/27/2020 - 12:45 - Drew Schweinfurth

Walgreens is proud to introduce Culture Greetings as a new integration of the Photo Prints API. Culture Greetings is a woman-led, Black-owned greeting card brand, founded in 2018.

On their website, Culture Greetings allows customers to choose a greeting card, write a personal note using handwritten fonts that mirror real penmanship and click “send,” which cues their state-of-the-art printing press. Traditionally, the company prints and mails the card directly to the recipient the following business day. 

Through this integration with the Walgreens Photo Prints API and Store Locator APIs, in addition to the Culture Greetings flagship mail to recipient delivery option, customers will now have the choice to pick up their customized cards at a local Walgreens for pickup within the hour!

“The launching of this new integration reflects a significant first for the API team; as we welcome Culture Greetings founder Dr. Dionne Mahaffey, we acknowledge that she is the first African American female founder to join the platform,” said Drew Schweinfurth, Manager of Developer Relations at Walgreens.

“The addition of Culture Greetings to the Walgreens network digitally and physically expands the greeting card aisle by integrating more diverse and socially reflective options”, Dr. Mahaffey added.

Culture Greetings offers more than 2000 greeting cards featuring imagery centered around and elevating the Black and Brown communities' voices. Card options span both mainstream and cultural holidays, milestone occasions, social justice, and photo-card templates allowing users to create fully customized personal greetings.  Culture Greetings will offer both the Walgreens’ premium and standard card stock.

Additional details of the new API integration include:

  • Photo Prints API for card printing.
  • Store Locator for accurate pickup details
  • Two Card Stock options
  • Same day pickup at any Walgreens or Duane Reade location in the U.S. and Puerto Rico
  • Payment collected at store

Please join us in welcoming Dr. Mahaffey and the Culture Greetings team to the growing list Walgreens API Partners.   

Send a card via the Culture Greetings platform today!

Changes to Balance Rewards for Healthy Choices API

Tue, 08/20/2019 - 11:27 - Drew Schweinfurth

Hello all,

We wanted to inform you about some changes we have made to the Balance Rewards for Healthy Choices (BRhc) API program. The API service contract is exactly the same and you still have the same workflow for authentication, tracking, and synchronizing the healthy choices activity data. However, there is one small change in that we have shortened the expiry time of auth_tokens, access token are now only valid for 24 hours, and refresh tokens are now valid for 90 days.

Since the inception of the BRhc API we have be measuring healthy outcomes from the aggregated activity data. We have even been innovating on our own Employee health plan as a result of this measurement to rewarding continuous achievements. Based on some research and the evidence based information we have decided to make a change to the entire BRhc API user rewarding mechanism.

So instead of only rewarding points for the synchronization of healthy activities data the user will have to select a 4-week lifestyle or 4-week physical challenge on the BRhc Dashboard and their data will get synchronized with your integration of the API.As new achievements with the dynamic challenges are completed the Balance Rewards member will continuously be rewarded with points. Once the 4-week challenge is completed the user will be able to spin a wheel for a bonus reward (it's an extremely rewarding moment) and sign up for a new challenge thereby helping further improve the healthy outcomes of the API.

You can see below the new rewards mechanism as we have listed them on our API documentation:

  • 100 points each week a healthy challenge is completed; maximum of 400 points total per challenge
  • NOTE: Members can join two challenges (one lifestyle challenge and one healthy activity challenge) simultaneously
  • BONUS: Complete all 4 challenge weeks to earn a prize wheel spin worth up to 2000 points
  • BONUS: 250 points for connecting a compatible health & fitness device/app; up to 2 per month



Introducing: Flawless™ by MIME, A Beauty Discovery App for your Skin Tone

Mon, 07/01/2019 - 11:29 - Drew Schweinfurth

MIME, a leading personalization engine for cosmetics and skincare, has integrated with our Digital Offers API. Within their iPhone App, Flawless™ by MIME, users can take a photo of any color that inspires them and the app will match the shade. Users can also take selfies and find their perfect foundation match. Once a product is found, users can purchase directly on or pickup in-store within the same day* – all while earning Balance Rewards points.

“It has been a pleasure working with the Walgreens engineering team,” says MIME founder Chris Merkle. “The Walgreens team clearly understands their customer journey and they have created their API platform to support that path. For a complex integration like this with an enterprise brand, integrations can take months. Together we integrated and went live in just a few weeks. We look forward to growing our partnership with Walgreens and their amazing team.”

Currently the Walgreens integration is available inside of the Flawless™ by MIME iPhone app only; the Android version is in development and will go live soon. What’s next for future development? The MIME team hopes to reward their users by offering cash back on purchases made through their apps. 

*Product availability varies by store location.