Integration of Balance Rewards API rewards users for healthy choices
Walgreens is conducting a developer contest to encourage integration of its Balance® Rewards API, which allows users of other apps to earn Balance Rewards loyalty program points for making healthy choices. Rewards points can be redeemed for merchandise in-store or online.
From now through November 28, third-party app developers can access contest details and submit an integrated app entry by visiting the Balance Rewards App Challenge page. Winners will be announced during the Walgreens session at the upcoming mHealth Summit 2014 in Washington D.C., December 7-11. Categories, awards and selection criteria are as follows:
“Through our API developer program, we’re able to extend our loyalty program into the digital ecosystem, ultimately reaching more consumers and rewarding them for their healthy activities,” said Abhi Dhar, group vice president and chief technology officer, Digital, at Walgreens. “By developing more API offerings, we’re continuing to invest in developer relationships and see the value they deliver.”
In 2012, Walgreens launched its QuickPrints API, which enabled photo apps to provide users with the convenience of sending photos directly to Walgreens for printing. At that time, less than 1 percent of the company’s digital print business came from mobile. Today, 40 percent comes from mobile with more than 125 third-party photo app integrations.
The following year, the Prescription API was launched and allowed for seamless prescription refill and transfer capabilities for users of third-party apps. Most recently, Walgreens has launched its Balance Rewards API to extend the company’s Balance Rewards for healthy choices™ program – the first loyalty program to offer consumers rewards for healthy choices.
Popular fitness devices and apps such as GenieMD, HoMedics, LifeTrak, Lose It!, Misfit, Nudge, Omron Fitness and RunKeeper have integrated the Balance Rewards API allowing users to automatically earn points for healthy activities like walking, running and biking.
We've included the two YouTube videos from the presentation for your viewing enjoyment.
The Walgreens API Program is looking to hire a Developer Relations Manager to continue to recruit and support third party developers for our QuickPrints and Prescription API programs.
The Developer Relations Manager will also be heavily involved with the roll-out of new API program offerings and our overall developer evangelsm & marketing efforts.
The role will be based out of our downtown Chicago eCommerce office and full details of the role, as well as a link to apply for the job, can be found online on the Walgreens Careers site.
Sr. Product Manager
Presentation by Joe Rago (Sr. Product Manager) at Apps World North America in San Francisco, CA on Wednesday February 5, 2014.
The Walgreens Developer Program team is happy to announce the availability of version 2.0 of our QuickPrints API. This updated API applies only to those integraitons that have been completed with our direct API and not one of our SDK variations.
Highlights of the QuickPrints API 2.0 include:
· Support for Web Channel based photo print checkout
· Support for Mobile Browser based photo print checkout
· Supports navigation to originating site after checkout completion
· Ability to upload images to Walgreens Storage via REST approach
· Overall more seamless and simpler API integration than past versions
To learn more about the QuickPrints API 2.0, check out our updated API Documentation.